Prosemino is a London-based venture builder focused on the climate technology sector. Rather than investing in existing startups, Prosemino co-founds companies from the ground up, working directly with entrepreneurs to validate ideas, build products, and scale them toward meaningful impact in the net-zero transition.
The brief was to create a brand identity and website that communicated Prosemino's dual nature: rigorous and commercially serious, while grounded in a clear environmental purpose. The visual language needed to feel credible to investors and technical founders, without losing the urgency behind the mission.
Brand Identity
I developed Prosemino's full visual identity, including logo, typographic system, colour palette, and brand guidelines. The identity draws on the language of precision and growth, balancing the authority of a finance and deep-tech environment with the forward motion implied by climate action at scale. The result is a restrained, confident identity that positions Prosemino as a serious player in the UK's emerging clean tech ecosystem.
